Campbell, Andrew, 1950 August 3-

Corporate-level strategy [electronic resource] / Andrew Campbell. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (50 min.) : color, sound). - Strategic management, 2056-4570 . - Henry Stewart talks. Business & management collection. Strategic management. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Simple large company -- The corporate parent -- Portfolio strategy -- Management or parenting strategy -- Three reasons for investing in a business -- Good business matrix -- How important is growth -- E.ON's portfolio of businesses 2008 -- Ashridge portfolio display -- Conditions for net added value -- Direct guidance or help -- Encourage/drive synergies -- Create value at parent level -- Ways to manage the group of businesses -- How to design/re-design the parent -- The size/role of the corporate center -- Three elements of group strategy.

Access restricted to subscribers.


Mode of access: World Wide Web.

3439 Henry Stewart Talks


Business planning.
Conglomerate corporations--Management.
Strategic planning.
Subsidiary corporations--Management.
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