How to successfully implement projects to improve the demand prediction process [electronic resource] / J. Paul Dittmann.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Predicting demand: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Marketing research | Project management | Sales forecasting | Strategic planning | Supply and demandOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why initiatives fail -- External factors affecting projects -- Six special challenges with demand prediction projects -- Four proven techniques to improve chances of success -- Sustaining change is harder than the initial implementation, and a plan for it is needed -- Getting full organizational buy-in is a huge challenge and should be prominent in the tasks of the project plan -- Expectations must be managed -- Communication must be focused on key individuals.
Access restricted to subscribers.
Mode of access: World Wide Web.