Dittmann, J. Paul.

How to successfully implement projects to improve the demand prediction process [electronic resource] / J. Paul Dittmann. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Predicting demand : fundaments and latest developments, 2056-4570 . - Henry Stewart talks. Business & management collection. Predicting demand. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Why initiatives fail -- External factors affecting projects -- Six special challenges with demand prediction projects -- Four proven techniques to improve chances of success -- Sustaining change is harder than the initial implementation, and a plan for it is needed -- Getting full organizational buy-in is a huge challenge and should be prominent in the tasks of the project plan -- Expectations must be managed -- Communication must be focused on key individuals.

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Mode of access: World Wide Web.

2509 Henry Stewart Talks


Marketing research.
Project management.
Sales forecasting.
Strategic planning.
Supply and demand.
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