Marketing strategy implementation and evaluation methods [electronic resource] / Jean-François Denault.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Marketing strategy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Biotechnology industries | Marketing -- Evaluation | Marketing -- Management | Strategic planning | Success in business -- EvaluationOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Implementation and evaluation methods of market strategies -- Barriers to successful implementation -- External pressures -- Internal pressures -- Control elements -- Strategic objectives.
Access restricted to subscribers.
Mode of access: World Wide Web.