Denault, Jean-François.

Marketing strategy implementation and evaluation methods [electronic resource] / Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (17 min.) : color, sound). - Marketing strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing strategy. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Implementation and evaluation methods of market strategies -- Barriers to successful implementation -- External pressures -- Internal pressures -- Control elements -- Strategic objectives.

Access restricted to subscribers.


Mode of access: World Wide Web.

5063 Henry Stewart Talks


Biotechnology industries.
Marketing--Evaluation.
Marketing--Management.
Strategic planning.
Success in business--Evaluation.
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