Global account management [electronic resource] : what it is and what it isn't / George S. Yip.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Global strategy: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Customer relations -- Management | Globalization -- Economic aspects | International business enterprises -- Management | Marketing -- Key accounts | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy -- Organization -- Global customers -- Customer relationship management.
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Mode of access: World Wide Web.