Yip, George S.
Global account management what it is and what it isn't / [electronic resource] : George S. Yip. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Global strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Global strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy -- Organization -- Global customers -- Customer relationship management.
Access restricted to subscribers.
Mode of access: World Wide Web.
3474 Henry Stewart Talks
Customer relations--Management.
Globalization--Economic aspects.
International business enterprises--Management.
Marketing--Key accounts.
Strategic planning.
Global account management what it is and what it isn't / [electronic resource] : George S. Yip. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Global strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Global strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Strategic account management -- Key account management -- Global account management -- Global marketing -- Global strategy -- Organization -- Global customers -- Customer relationship management.
Access restricted to subscribers.
Mode of access: World Wide Web.
3474 Henry Stewart Talks
Customer relations--Management.
Globalization--Economic aspects.
International business enterprises--Management.
Marketing--Key accounts.
Strategic planning.