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1.
Momentum How Companies Become Unstoppable Market Forces

by Ricci Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Volkmann 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .R5416 2002 (1).

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2.
Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]

by Kumar, Nirmalya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .K83 2004 (1).

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3.
Understanding digital marketing marketing strategies for engaging the digital generation

by Ryan, Damian.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA : Kogan Page, 2012Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .R93 2012 (1).

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4.
Strategic management of health care organizations / Peter M. Ginter, Linda M. Swayne, W. Jack Duncan.

by Ginter, Peter M | Swayne, Linda E | Duncan, W. Jack (Walter Jack) | Duncan, W. Jack (Walter Jack). Strategic management of health care organizations.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Malden, Mass., USA : Blackwell, 1998Availability: Items available for loan: TUM Main CampusCall number: RA 971 .D78 1997 (1).

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