The helpfulness of user-generated product reviews [electronic resource] : a retailer's perspective / Yue Pan.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Planning and implementing a retail strategy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s): Consumer behavior | Consumer goods -- Evaluation | Consumer satisfaction -- Evaluation | Consumers' preferences | Customer relations -- Marketing | Internet marketing | Retail trade | Strategic planningOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The importance of user-generated product reviews -- What we've found from research -- Consumer psychographics that lead to consumers' review generating behavior -- Retailer-related factors that lead to consumers' review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews.
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Mode of access: World Wide Web.