Pan, Yue,
The helpfulness of user-generated product reviews a retailer's perspective / [electronic resource] : Yue Pan. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Planning and implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The importance of user-generated product reviews -- What we've found from research -- Consumer psychographics that lead to consumers' review generating behavior -- Retailer-related factors that lead to consumers' review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews.
Access restricted to subscribers.
Mode of access: World Wide Web.
3568 Henry Stewart Talks
Consumer behavior.
Consumer goods--Evaluation.
Consumer satisfaction--Evaluation.
Consumers' preferences.
Customer relations--Marketing.
Internet marketing.
Retail trade.
Strategic planning.
The helpfulness of user-generated product reviews a retailer's perspective / [electronic resource] : Yue Pan. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Planning and implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The importance of user-generated product reviews -- What we've found from research -- Consumer psychographics that lead to consumers' review generating behavior -- Retailer-related factors that lead to consumers' review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews.
Access restricted to subscribers.
Mode of access: World Wide Web.
3568 Henry Stewart Talks
Consumer behavior.
Consumer goods--Evaluation.
Consumer satisfaction--Evaluation.
Consumers' preferences.
Customer relations--Marketing.
Internet marketing.
Retail trade.
Strategic planning.