IKEA [electronic resource] : reducing non-price outlays and maximising demand / Irene Ng.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): Ikea (Firm) | Business planning | Consumer satisfaction | Pricing | Retail trade -- Case studies | ValueOnline resources: Click here to access online Summary: This case study examines Ikea's success in minimising "family barriers" when attracting shoppers. Providing for children is an integral part of Ikea's service and many of the retailer's global stores have child friendly food and play areas. Making the shopping experience easier for families has directly led to an increase in demand at Ikea.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: How do consumers perceive value and price : understanding value-based pricing.
Title from title frames.
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This case study examines Ikea's success in minimising "family barriers" when attracting shoppers. Providing for children is an integral part of Ikea's service and many of the retailer's global stores have child friendly food and play areas. Making the shopping experience easier for families has directly led to an increase in demand at Ikea.
Mode of access: World Wide Web.