Real-time service [electronic resource] : Marriott M Live / Dimitrios Buhalis.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2022Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Marriott International, Inc | Hospitality industry -- Information technology | Hospitality industry -- Marketing -- Case studies | Social media | Tourism -- Information technology | Tourism -- MarketingOnline resources: Click here to access online Summary: This case study illustrates the need for real-time service for the co-creation of value, using the case of Marriott M Live as an example from the tourism/service industry.Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Digital transformation and virtual tourism.
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This case study illustrates the need for real-time service for the co-creation of value, using the case of Marriott M Live as an example from the tourism/service industry.
Mode of access: World Wide Web.