Buhalis, Dimitrios.
Real-time service Marriott M Live / [electronic resource] : Dimitrios Buhalis. - London : Henry Stewart Talks, 2022. - 1 online resource (1 streaming video file (4 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Digital transformation and virtual tourism. Title from title frames.
Access restricted to subscribers.
This case study illustrates the need for real-time service for the co-creation of value, using the case of Marriott M Live as an example from the tourism/service industry.
Mode of access: World Wide Web.
7239 Henry Stewart Talks
Marriott International, Inc.
Hospitality industry--Information technology.
Hospitality industry--Marketing--Case studies.
Social media.
Tourism--Information technology.
Tourism--Marketing.
Real-time service Marriott M Live / [electronic resource] : Dimitrios Buhalis. - London : Henry Stewart Talks, 2022. - 1 online resource (1 streaming video file (4 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Digital transformation and virtual tourism. Title from title frames.
Access restricted to subscribers.
This case study illustrates the need for real-time service for the co-creation of value, using the case of Marriott M Live as an example from the tourism/service industry.
Mode of access: World Wide Web.
7239 Henry Stewart Talks
Marriott International, Inc.
Hospitality industry--Information technology.
Hospitality industry--Marketing--Case studies.
Social media.
Tourism--Information technology.
Tourism--Marketing.