TUM Library catalog › Results of search for 'ccl=su:"Marketing." and su-to:Consumer behavior'

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	1.	Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by Buttle, Francis \| Maklan, Stan. Edition: Third edition.Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 .B875 2015 (1). Place hold Log in to add tags Add to cart (remove)
	2.	No cover image available Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	3.	No cover image available The helpfulness of user-generated product reviews [electronic resource] : a retailer's perspective / Yue Pan. by Pan, Yue [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	4.	No cover image available The evolution of CRM [electronic resource] / Neil Woodcock and Merlin Stone. by Woodcock, Neil [spk] \| Stone, Merlin, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Other title: Evolution of customer relationship management.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)

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