Design builds business [electronic resource] / Andy Knowles.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Modern brand management: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (38 min.) : color, sound)Subject(s): Branding (Marketing)Online resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Design can bring unique value -- Consumers want to choose quickly, happily and confidently -- The competitive context -- Cast studies: John West, Hovis, J2O, Bulmers, Stella Artois and Molton Brown.
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Mode of access: World Wide Web.