The global power of the purse [electronic resource] : how women are leading the way in the 21st century economy / Fara Warner.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to women: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (44 min.) : color, sound)Subject(s): Women consumers -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The economic impact of women globally -- Perspectives on the women's economic power in countries such as India and China -- How to reach women through marketing and advertising focused on their economic power.
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Mode of access: World Wide Web.