Warner, Fara.

The global power of the purse how women are leading the way in the 21st century economy / [electronic resource] : Fara Warner. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (44 min.) : color, sound). - Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing to women. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: The economic impact of women globally -- Perspectives on the women's economic power in countries such as India and China -- How to reach women through marketing and advertising focused on their economic power.

Access restricted to subscribers.


Mode of access: World Wide Web.

2363 Henry Stewart Talks


Women consumers--Marketing.
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