Singular sensations [electronic resource] : marketing to single women / Bella DePaulo.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to women: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Single women | Women consumers -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Who counts as single? -- What do you know about the place of singles in society? -- Why so many singles? -- Single life in the 21st century -- The implications for marketers -- Example of product pricing that is singles friendly -- What is the economic status of single women? -- What do single women have in common? -- Marketing mistakes -- Singles provide the social glue -- Implications to marketers.
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Mode of access: World Wide Web.