DePaulo, Bella M.
Singular sensations marketing to single women / [electronic resource] : Bella DePaulo. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing to women. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Who counts as single? -- What do you know about the place of singles in society? -- Why so many singles? -- Single life in the 21st century -- The implications for marketers -- Example of product pricing that is singles friendly -- What is the economic status of single women? -- What do single women have in common? -- Marketing mistakes -- Singles provide the social glue -- Implications to marketers.
Access restricted to subscribers.
Mode of access: World Wide Web.
2242 Henry Stewart Talks
Single women.
Women consumers--Marketing.
Singular sensations marketing to single women / [electronic resource] : Bella DePaulo. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing to women. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Who counts as single? -- What do you know about the place of singles in society? -- Why so many singles? -- Single life in the 21st century -- The implications for marketers -- Example of product pricing that is singles friendly -- What is the economic status of single women? -- What do single women have in common? -- Marketing mistakes -- Singles provide the social glue -- Implications to marketers.
Access restricted to subscribers.
Mode of access: World Wide Web.
2242 Henry Stewart Talks
Single women.
Women consumers--Marketing.