Marketing

By: Kerin, Roger AMaterial type: TextTextPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2009 Edition: ^9th edDescription: xlvii, 769p. : col. ill. ; 29 cmISBN: 7735760Subject(s): MarketingLOC classification: HF5415 .M29474 2009
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Books Books TUM Lamu Campus
HF5415 .M29474 2009 (Browse shelf) Available

Includes bibliographical references and indexes.

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