| 000 -LEADER |
|---|
| fixed length control field |
00468nam a2200169Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
31891 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141107s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
7735760 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .M29474 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
^9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : McGraw-Hill/Irwin, c2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlvii, 769p. : col. ill. ; 29 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
