Marketing (Record no. 53413)

000 -LEADER
fixed length control field 00468nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 31891
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141107s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 7735760
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 .M29474 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 ## - TITLE STATEMENT
Title Marketing
250 ## - EDITION STATEMENT
Edition statement ^9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, Mass. : McGraw-Hill/Irwin, c2009
300 ## - PHYSICAL DESCRIPTION
Extent xlvii, 769p. : col. ill. ; 29 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Inventory number Total Checkouts Full call number Date last seen Price effective from Koha item type
          TUM Main Campus TUM Lamu Campus 11/14/2014 020144   HF5415 .M29474 2009 11/14/2014 11/14/2014 Books
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571