Quality assessments versus customer generated review [electronic resource] / Heather Lishman.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Tourism marketing: Publisher: London : Henry Stewart Talks, 2015Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s): Awards | Consumer satisfaction | Customer relations | Online social networks | Quality assurance | Quality control | Tourism -- Marketing | Tourism -- StandardsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: State/industry quality assessments -- Business assessments and awards -- Other quality assessments as part of entry criteria -- Customer generated reviews.
Access restricted to subscribers.
Mode of access: World Wide Web.