Search engine advertising [electronic resource] / Izabella Dabrowska.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (15 min.) : color, sound)Subject(s): Advertising -- Tourism | Internet advertising | Internet marketing | Web search enginesOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Benefits of automation -- Ads -- Travel industry -- Challenges solved by search engine automation.
Access restricted to subscribers.
Mode of access: World Wide Web.