Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy.
Material type:
TextPublisher: London ; New York : Routledge, 2009Description: xx, 297 p. : ill. ; 25 cmISBN: 9780415453295 (hard copy : alk. paper); 0415453291 (hard copy : alk. paper); 9780415453301 (paper copy : alk. paper); 0415453305 (paper copy : alk. paper); 9780203893036 (electronic copy); 0203893034 (electronic copy)Subject(s): Sports -- Societies, etc. -- Marketing | Sports administration | Relationship marketingLOC classification: GV716 | .F473 2009Online resources: Table of contents only
Contents:
Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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TUM Main Campus | GV716.F473 2009 (Browse shelf) | 31216 | Available | 015944 |
Includes bibliographical references (p. [281]-286) and index.
Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.