Ferrand, Alain, 1952-
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy. - London ; New York : Routledge, 2009. - xx, 297 p. : ill. ; 25 cm.
Includes bibliographical references (p. [281]-286) and index.
Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
9780415453295 (hard copy : alk. paper) 0415453291 (hard copy : alk. paper) 9780415453301 (paper copy : alk. paper) 0415453305 (paper copy : alk. paper) 9780203893036 (electronic copy) 0203893034 (electronic copy)
2008004334
GBA856526 bnb
014589373 Uk
Sports--Societies, etc.--Marketing.
Sports administration.
Relationship marketing.
GV716 / .F473 2009
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy. - London ; New York : Routledge, 2009. - xx, 297 p. : ill. ; 25 cm.
Includes bibliographical references (p. [281]-286) and index.
Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
9780415453295 (hard copy : alk. paper) 0415453291 (hard copy : alk. paper) 9780415453301 (paper copy : alk. paper) 0415453305 (paper copy : alk. paper) 9780203893036 (electronic copy) 0203893034 (electronic copy)
2008004334
GBA856526 bnb
014589373 Uk
Sports--Societies, etc.--Marketing.
Sports administration.
Relationship marketing.
GV716 / .F473 2009