Future of sports marketing [electronic resource] : trends, challenges, solutions / Gareth Moore.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Sports -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: New areas of development in sport marketing -- What can sponsors, clubs, teams or events do to keep up with the changes and get the best out of them? -- What technology, methodologies and tools will get the best results.
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Mode of access: World Wide Web.