Moore, Gareth,

Future of sports marketing trends, challenges, solutions / [electronic resource] : Gareth Moore. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies, 2056-4570 . - Henry Stewart talks. Business & management collection. Sport marketing. .

Animated audio-visual presentations with synchronized narration. Title from title frames.

Contents: New areas of development in sport marketing -- What can sponsors, clubs, teams or events do to keep up with the changes and get the best out of them? -- What technology, methodologies and tools will get the best results.

Access restricted to subscribers.


Mode of access: World Wide Web.

1830 Henry Stewart Talks


Sports--Marketing.
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571