Marketing and the internet [electronic resource] : the power of social media / Jim Hamill.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s): Internet marketing | Social media -- Marketing | Web 2.0Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Web 2.0/Social media -- Business/Marketing 2.0 -- The social media revolution -- Potential business benefits of social media -- Approach to social media -- Social media vs. social business -- Key things about social media -- Winners in social media -- Avoiding the road to nowhere -- The key to having a good conversation -- Being 'customer-led' -- Social media listening and its business benefits -- Where & what conversations to monitor -- Tools available to help -- Converting information into action -- Social media strategy and action plans.
Access restricted to subscribers.
Mode of access: World Wide Web.