Hamill, Jim,
Marketing and the internet the power of social media / [electronic resource] : Jim Hamill. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (47 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Web 2.0/Social media -- Business/Marketing 2.0 -- The social media revolution -- Potential business benefits of social media -- Approach to social media -- Social media vs. social business -- Key things about social media -- Winners in social media -- Avoiding the road to nowhere -- The key to having a good conversation -- Being 'customer-led' -- Social media listening and its business benefits -- Where & what conversations to monitor -- Tools available to help -- Converting information into action -- Social media strategy and action plans.
Access restricted to subscribers.
Mode of access: World Wide Web.
3158 Henry Stewart Talks
Internet marketing.
Social media--Marketing.
Web 2.0.
Marketing and the internet the power of social media / [electronic resource] : Jim Hamill. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (47 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Web 2.0/Social media -- Business/Marketing 2.0 -- The social media revolution -- Potential business benefits of social media -- Approach to social media -- Social media vs. social business -- Key things about social media -- Winners in social media -- Avoiding the road to nowhere -- The key to having a good conversation -- Being 'customer-led' -- Social media listening and its business benefits -- Where & what conversations to monitor -- Tools available to help -- Converting information into action -- Social media strategy and action plans.
Access restricted to subscribers.
Mode of access: World Wide Web.
3158 Henry Stewart Talks
Internet marketing.
Social media--Marketing.
Web 2.0.