The marketing mix [electronic resource] / Michael J. Baker.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Distribution | Manufactures | Marketing | Pricing | Product management | Sales promotionOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Definitions -- The four Ps -- Product policy -- Pricing policy -- Place (distribution) policy -- Promotion policy -- Criticisms of the concept -- Support for the concept.
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Mode of access: World Wide Web.