Laying the foundations for multi-channel marketing through CRM strategy [electronic resource] / Adrian Payne.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Multichannel marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Other title: Laying the foundations for multichannel marketing through customer relationship management strategySubject(s): Customer relations -- Management | Customer relations -- Marketing | Multilevel marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Positioning multichannel marketing within CRM strategy -- The key processes in CRM strategy -- The CRM strategy framework -- Multichannel marketing and customer experience -- Lessons from best practice exemplars.
Access restricted to subscribers.
Mode of access: World Wide Web.