Payne, Adrian.
Laying the foundations for multi-channel marketing through CRM strategy [electronic resource] / Laying the foundations for multichannel marketing through customer relationship management strategy Adrian Payne. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine, 2056-4570 . - Henry Stewart talks. Business & management collection. Multichannel marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Positioning multichannel marketing within CRM strategy -- The key processes in CRM strategy -- The CRM strategy framework -- Multichannel marketing and customer experience -- Lessons from best practice exemplars.
Access restricted to subscribers.
Mode of access: World Wide Web.
1948 Henry Stewart Talks
Customer relations--Management.
Customer relations--Marketing.
Multilevel marketing.
Laying the foundations for multi-channel marketing through CRM strategy [electronic resource] / Laying the foundations for multichannel marketing through customer relationship management strategy Adrian Payne. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Multichannel marketing : exploiting a business goldmine, 2056-4570 . - Henry Stewart talks. Business & management collection. Multichannel marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Positioning multichannel marketing within CRM strategy -- The key processes in CRM strategy -- The CRM strategy framework -- Multichannel marketing and customer experience -- Lessons from best practice exemplars.
Access restricted to subscribers.
Mode of access: World Wide Web.
1948 Henry Stewart Talks
Customer relations--Management.
Customer relations--Marketing.
Multilevel marketing.