Strategy in sponsorship [electronic resource] : the basis for creativity / Shaun Whatling.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (25 min.) : color, sound)Subject(s): Branding (Marketing) -- Case studies | Corporate sponsorship -- Case studies | Creative thinking | Marketing -- Management | Sports sponsorship -- Case studies | Sports -- Marketing | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The difference between a strategy and a plan -- Components and criteria of strategy -- Clear objective setting as foundation -- Parameters for creativity -- Example of excellence in creative emerging from clear strategy.
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Mode of access: World Wide Web.