Product strategy and management [electronic resource] / Michael J. Baker.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (51 min.) : color, sound)Subject(s): Marketing -- Management | Product managementOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Competition -- Demand and supply -- Product management and the PLC -- The growth vector matrix -- The concept of product portfolios -- The BCG growth vector matrix -- Assessing the contribution of individual products -- Criticisms of portfolio analysis -- Managing the product through its lifecycle.
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Mode of access: World Wide Web.