Baker, Michael John.
Product strategy and management [electronic resource] / Michael J. Baker. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (51 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Competition -- Demand and supply -- Product management and the PLC -- The growth vector matrix -- The concept of product portfolios -- The BCG growth vector matrix -- Assessing the contribution of individual products -- Criticisms of portfolio analysis -- Managing the product through its lifecycle.
Access restricted to subscribers.
Mode of access: World Wide Web.
2949 Henry Stewart Talks
Marketing--Management.
Product management.
Product strategy and management [electronic resource] / Michael J. Baker. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (51 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Competition -- Demand and supply -- Product management and the PLC -- The growth vector matrix -- The concept of product portfolios -- The BCG growth vector matrix -- Assessing the contribution of individual products -- Criticisms of portfolio analysis -- Managing the product through its lifecycle.
Access restricted to subscribers.
Mode of access: World Wide Web.
2949 Henry Stewart Talks
Marketing--Management.
Product management.