Options for segmenting the mature consumer [electronic resource] / Sarah Robson.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to the older consumer: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Market segmentation | Marketing | Older consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why is the mature audience important? -- Why is the mature market different? -- Demographic segmentation -- Socio-demographic segmentation -- Geo-demographic segmentation -- Attitudinal or lifestyle segmentation -- Behavioral or transactional segmentation.
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Mode of access: World Wide Web.