Mobile marketing best practices [electronic resource] / Laura Marriot.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | Telemarketing | Text messages (Telephone systems)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Mobile marketing association -- Cross media integration -- The mobile call to action -- Voice -- Test messaging -- Mobile video and television -- Mobile advertising -- Mobile web -- What's next?
Access restricted to subscribers.
Mode of access: World Wide Web.