Marriot, Laura,
Mobile marketing best practices [electronic resource] / Laura Marriot. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 . - Henry Stewart talks. Business & management collection. Mobile marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Mobile marketing association -- Cross media integration -- The mobile call to action -- Voice -- Test messaging -- Mobile video and television -- Mobile advertising -- Mobile web -- What's next?
Access restricted to subscribers.
Mode of access: World Wide Web.
1917 Henry Stewart Talks
Cellular telephone advertising.
Cellular telephones.
Internet advertising.
Internet marketing.
Telemarketing.
Text messages (Telephone systems)
Mobile marketing best practices [electronic resource] / Laura Marriot. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570 . - Henry Stewart talks. Business & management collection. Mobile marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Mobile marketing association -- Cross media integration -- The mobile call to action -- Voice -- Test messaging -- Mobile video and television -- Mobile advertising -- Mobile web -- What's next?
Access restricted to subscribers.
Mode of access: World Wide Web.
1917 Henry Stewart Talks
Cellular telephone advertising.
Cellular telephones.
Internet advertising.
Internet marketing.
Telemarketing.
Text messages (Telephone systems)