Competing in foreign markets [electronic resource] : a global perspective on national challenges / Michael McDermott.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (38 min.) : color, sound)Subject(s): Export marketing -- Management | International business enterprises -- ManagementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: International marketing challenges and the national dimension -- The domestic environment -- Country of origin typology -- International marketing challenges: the macro and micro relationship -- The world class company -- The impact of economic development -- Resource-poor undeveloped markets -- Resource-rich undeveloped markets -- Emerging economies -- Developed country economies -- Country of origin and impact upon international marketing challenges.
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Mode of access: World Wide Web.