McDermott, Michael C.
Competing in foreign markets a global perspective on national challenges / [electronic resource] : Michael McDermott. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (38 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: International marketing challenges and the national dimension -- The domestic environment -- Country of origin typology -- International marketing challenges: the macro and micro relationship -- The world class company -- The impact of economic development -- Resource-poor undeveloped markets -- Resource-rich undeveloped markets -- Emerging economies -- Developed country economies -- Country of origin and impact upon international marketing challenges.
Access restricted to subscribers.
Mode of access: World Wide Web.
2585 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.
Competing in foreign markets a global perspective on national challenges / [electronic resource] : Michael McDermott. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (38 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: International marketing challenges and the national dimension -- The domestic environment -- Country of origin typology -- International marketing challenges: the macro and micro relationship -- The world class company -- The impact of economic development -- Resource-poor undeveloped markets -- Resource-rich undeveloped markets -- Emerging economies -- Developed country economies -- Country of origin and impact upon international marketing challenges.
Access restricted to subscribers.
Mode of access: World Wide Web.
2585 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.