International marketing [electronic resource] / Kevin Ibeh.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (62 min.) : color, sound)Subject(s): Export marketing | International business enterprisesOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Definition and scope -- Differences with intra-national marketing -- Reasons for increasing prevalence -- Key marketing management tasks -- Entry and development modes -- Winning in international markets -- Know why, know how, know what, know who -- Reasons for failure.
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Mode of access: World Wide Web.