Ibeh, Kevin.
International marketing [electronic resource] / Kevin Ibeh. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (62 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definition and scope -- Differences with intra-national marketing -- Reasons for increasing prevalence -- Key marketing management tasks -- Entry and development modes -- Winning in international markets -- Know why, know how, know what, know who -- Reasons for failure.
Access restricted to subscribers.
Mode of access: World Wide Web.
3333 Henry Stewart Talks
Export marketing.
International business enterprises.
International marketing [electronic resource] / Kevin Ibeh. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (62 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Definition and scope -- Differences with intra-national marketing -- Reasons for increasing prevalence -- Key marketing management tasks -- Entry and development modes -- Winning in international markets -- Know why, know how, know what, know who -- Reasons for failure.
Access restricted to subscribers.
Mode of access: World Wide Web.
3333 Henry Stewart Talks
Export marketing.
International business enterprises.