Globalization of market presence [electronic resource] / Anil K. Gupta.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Global strategy: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Subject(s): Export marketing | Globalization -- Economic aspects | Globalization -- China | Globalization -- India | Globalization -- United States | International business enterprises -- Management | Marketing -- Management | Organizational effectiveness | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Unpacking global strategy -- Prioritization across SBUs/product lines, business units and country-markets -- Strategic importance of markets and the ability to exploit them -- Entry strategies -- Managing partner risk in cross-border alliances -- Degree of adaptation -- Speed of local and global expansion -- Examples including: Globalization of Marriott, Wal-Mart choice of markets and entry strategies -- Haier entering the U.S. -- McDonald's in India -- Starbucks Coffee in China.
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Mode of access: World Wide Web.