Gupta, Anil K. 1949-
Globalization of market presence [electronic resource] / Anil K. Gupta. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (46 min.) : color, sound). - Global strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Global strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Unpacking global strategy -- Prioritization across SBUs/product lines, business units and country-markets -- Strategic importance of markets and the ability to exploit them -- Entry strategies -- Managing partner risk in cross-border alliances -- Degree of adaptation -- Speed of local and global expansion -- Examples including: Globalization of Marriott, Wal-Mart choice of markets and entry strategies -- Haier entering the U.S. -- McDonald's in India -- Starbucks Coffee in China.
Access restricted to subscribers.
Mode of access: World Wide Web.
3715 Henry Stewart Talks
Export marketing.
Globalization--Economic aspects.
Globalization--China.
Globalization--India.
Globalization--United States.
International business enterprises--Management.
Marketing--Management.
Organizational effectiveness.
Strategic planning.
Globalization of market presence [electronic resource] / Anil K. Gupta. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (46 min.) : color, sound). - Global strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Global strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Unpacking global strategy -- Prioritization across SBUs/product lines, business units and country-markets -- Strategic importance of markets and the ability to exploit them -- Entry strategies -- Managing partner risk in cross-border alliances -- Degree of adaptation -- Speed of local and global expansion -- Examples including: Globalization of Marriott, Wal-Mart choice of markets and entry strategies -- Haier entering the U.S. -- McDonald's in India -- Starbucks Coffee in China.
Access restricted to subscribers.
Mode of access: World Wide Web.
3715 Henry Stewart Talks
Export marketing.
Globalization--Economic aspects.
Globalization--China.
Globalization--India.
Globalization--United States.
International business enterprises--Management.
Marketing--Management.
Organizational effectiveness.
Strategic planning.