International marketing planning [electronic resource] : adaptation and standardisation / Demetris Vrontis.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (34 min.) : color, sound)Subject(s): Export marketing -- Management | International business enterprises -- ManagementOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Concurrent international marketing planning issues and trends -- The importance of planning and the use of an acronym in managing international marketing planning -- Adaptation and standardization as business dilemmas -- Environmental and business reasons and factors affecting international company behavior and performance -- Guiding stakeholders to achieving customer satisfaction and reaching maximum performance -- Plan or fail.
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Mode of access: World Wide Web.