Vrontis, Demetris.
International marketing planning adaptation and standardisation / [electronic resource] : Demetris Vrontis. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (34 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Concurrent international marketing planning issues and trends -- The importance of planning and the use of an acronym in managing international marketing planning -- Adaptation and standardization as business dilemmas -- Environmental and business reasons and factors affecting international company behavior and performance -- Guiding stakeholders to achieving customer satisfaction and reaching maximum performance -- Plan or fail.
Access restricted to subscribers.
Mode of access: World Wide Web.
2218 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.
International marketing planning adaptation and standardisation / [electronic resource] : Demetris Vrontis. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (34 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Concurrent international marketing planning issues and trends -- The importance of planning and the use of an acronym in managing international marketing planning -- Adaptation and standardization as business dilemmas -- Environmental and business reasons and factors affecting international company behavior and performance -- Guiding stakeholders to achieving customer satisfaction and reaching maximum performance -- Plan or fail.
Access restricted to subscribers.
Mode of access: World Wide Web.
2218 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.