Exporting [electronic resource] / Stan Paliwoda.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (64 min.) : color, sound)Subject(s): Export marketing -- Management | International business enterprises -- ManagementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What exporting delivers -- Foreign market research problems -- Public policy dimension -- Political intervention in business -- Market entry -- Internationalization benefits -- Where to go and how to do it? -- Envisioning opportunity -- Determinants of export performance -- Four different meanings of 'yes' -- Present and future challenges.
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Mode of access: World Wide Web.