Paliwoda, Stanley J.
Exporting [electronic resource] / Stan Paliwoda. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (64 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What exporting delivers -- Foreign market research problems -- Public policy dimension -- Political intervention in business -- Market entry -- Internationalization benefits -- Where to go and how to do it? -- Envisioning opportunity -- Determinants of export performance -- Four different meanings of 'yes' -- Present and future challenges.
Access restricted to subscribers.
Mode of access: World Wide Web.
2506 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.
Exporting [electronic resource] / Stan Paliwoda. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (64 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What exporting delivers -- Foreign market research problems -- Public policy dimension -- Political intervention in business -- Market entry -- Internationalization benefits -- Where to go and how to do it? -- Envisioning opportunity -- Determinants of export performance -- Four different meanings of 'yes' -- Present and future challenges.
Access restricted to subscribers.
Mode of access: World Wide Web.
2506 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.