Getting inside consumers' heads [electronic resource] / Neil McPhee.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Qualitative market research: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Consumers' preferences | Marketing research | Qualitative researchOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Why should we want to get inside the heads of consumers? -- Qualitative research in context -- Neuro linguistic programming (NLP) -- Observation/Ethnography/Immersion -- Neuroscience.
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Mode of access: World Wide Web.