McPhee, Neil.
Getting inside consumers' heads [electronic resource] / Neil McPhee. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Qualitative market research : reaching the places the other tools cannot reach, 2056-4570 . - Henry Stewart talks. Business & management collection. Qualitative market research. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Why should we want to get inside the heads of consumers? -- Qualitative research in context -- Neuro linguistic programming (NLP) -- Observation/Ethnography/Immersion -- Neuroscience.
Access restricted to subscribers.
Mode of access: World Wide Web.
1790 Henry Stewart Talks
Consumers' preferences.
Marketing research.
Qualitative research.
Getting inside consumers' heads [electronic resource] / Neil McPhee. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Qualitative market research : reaching the places the other tools cannot reach, 2056-4570 . - Henry Stewart talks. Business & management collection. Qualitative market research. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Why should we want to get inside the heads of consumers? -- Qualitative research in context -- Neuro linguistic programming (NLP) -- Observation/Ethnography/Immersion -- Neuroscience.
Access restricted to subscribers.
Mode of access: World Wide Web.
1790 Henry Stewart Talks
Consumers' preferences.
Marketing research.
Qualitative research.